Wk12: Traditional Media is NOT dead!

We have come to the end of the semester and unfortunately this will be my last blog post. Today I want to share with you that although we are in a digital world, traditional media should not be counted out of your considerations. If you and I truly want to be successful marketers we can not be philistines with no tactic and strategy, but rather have a strategic understanding and choose the media that deliver on that strategy.

For those of you who do not know, Traditional Media can be defined as media which allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more.

Over the last few years, Traditional Media marketing methods like those you have relied on have declined in popularity among consumers. Now that potential customers can use new channels like the Internet, websites, and social media to research and discuss companies, they can choose to draw their own conclusions on where to take their business—and ignore advertising that suggests otherwise.

That's one reason why new media has pulled ahead in the debate between traditional media vs. new media. Consumers have also become less receptive to traditional media now that they are able to tune it out. Commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner ads can be blocked. This means that marketing methods are often ignored or even seen as ineffective. Below is the link to a great video on the evolution of traditional media.

https://www.youtube.com/watch?v=fWJ3vE6-r8c

Overall, I believe that traditional media, although not as used today as it once was, still has an unlimited amount of opportunity and is often far better of an option than new media. It is important to recognise that Traditional media is still a very effective method in todays world, please let me know of any great traditional media campaigns you remember, like the great ones on TV or maybe one you have heard on the radio. Thank-you for reading :)