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A DIGITAL WORLD

HI IM MARK, WELCOME TO MY BLOG

Your Go To for Digital Marketing Blogs

We are all told, “live your life to the fullest”; I am here to do just that. A Digital World serves as a vessel to project my passions, and clue in my loyal readers as to what inspires me in the digital marketing world. So, sit back, relax, and read on.

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Wk12: Traditional Media is NOT dead!

Wk12: Traditional Media is NOT dead!

Wk12: Traditional Media is NOT dead!

We have come to the end of the semester and unfortunately this will be my last blog post. Today I want to share with you that although we...

Oct 12, 20202 min read

Wk11: Now that's a bad cookie

Wk11: Now that's a bad cookie

Wk11: Now that's a bad cookie

Its 2020, you go on your phone, search for a product you have been thinking about, don't pull the trigger on it because you aren't sure...

Oct 4, 20203 min read

Wk10: How Apple has used IMC to drive brand value

This week in my learning I was taught a familiar concept, IMC. IMC stands for integrated marketing communications, and means at its most...

Sep 27, 20202 min read

Wk8: How IoT helps business to collect, collate and analyse data

Wk8: How IoT helps business to collect, collate and analyse data

Wk8: How IoT helps business to collect, collate and analyse data

It's 2020, we started the year with wildfires, we are in the midst of a catastrophic virus, social change and reform are being pushed...

Sep 13, 20202 min read

Digital Tools for The Future

Digital Tools for The Future

Digital Tools for The Future

I recently completed a Micro Credential focused on the constantly changing digital age. This has further allowed me to watch for key new...

Aug 27, 20201 min read

Wk6: How Nike uses its SNKRS app to capitalise on their die hard fans

Wk6: How Nike uses its SNKRS app to capitalise on their die hard fans

Wk6: How Nike uses its SNKRS app to capitalise on their die hard fans

Like it or not, the 21st century has opened us up to a whole new world. With mobile phones changing from a communication device to an...

Aug 23, 20203 min read

Is Ecommerce a threat to our jobs?

Is Ecommerce a threat to our jobs?

Is Ecommerce a threat to our jobs?

In the last 15 years we have seen many iconsumer trends such as device shift, communications shift, social shift and video shift but one...

Aug 3, 20202 min read

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